Spotify Wrapped is here, and with it we are recognizing the fans, artists, and creators who shaped 2024. With millions of talented artists on Spotify, one has risen to the top to be crowned this year’s Global Top Artist: Taylor Swift.
This is the second year in a row that Taylor has taken the top spot. With more than 26.6 billion global streams, 2024 has been another record breaker for Taylor as fans flocked to her Taylor Swift | The Eras tour and streamed her latest album, THE TORTURED POETS DEPARTMENT: THE ANTHOLOGY, in historic fashion.
To thank the Swifties who have championed Taylor and helped skyrocket her to the top, Spotify is sharing a series of unique experiences related to the star.
- Global Top Artist Badge: For the first time, Spotify is crowning the Global Top Artist by adding a Wrapped badge to Taylor’s Spotify profile, marking the inaugural year of this annual distinction and a new expression of the top honor.
- Easter Egg Experience: When listening to Taylor’s songs on Spotify, Swifties will encounter some unique surprises. A custom mini-animation tailored to the eras of her discography will be displayed on the Spotify Play Button, providing a complementary visual experience. Listeners will find Sparkles for Fearless (Taylor’s Version), Seagulls for 1989 (Taylor’s Version), and more. The easter eggs will begin rolling out today.
- Global Top Artist AR Friendship Bracelet on Snapchat: It wouldn’t be a Taylor Swift celebration without friendship bracelets. Available exclusively on Snapchat in augmented reality, Swifties across the world will find special 2024 Wrapped bracelets, featuring a Global Top Artist Badge charm, via an AR lens.
- Recognition Around the World: We’re also debuting special billboards in cities around the world to celebrate how Swifties in each country streamed Taylor’s albums. These billboards will be featured in New York City, Toronto, Jakarta, São Paolo, Manila, Mexico City, London, Berlin, Los Angeles, Nashville, and Miami.
- Your Artist Clips: Fans will receive a video message from Taylor included in their personalized Wrapped experiences, rewarding loyal fans who listened all year long.
Earlier this year, Taylor released THE TORTURED POETS DEPARTMENT, a surprise double album that racked up records on Spotify. On April 19, it was the first album in Spotify history to have over 300 million streams in a single day, and it became the most-streamed album in a single day in 2024. Additionally, the album broke another record on release day as “Fortnight (feat. Post Malone)” became the most-streamed song in a single day in Spotify history. And finally, on April 22, Taylor’s THE TORTURED POETS DEPARTMENT became Spotify’s most-streamed album in a single week.
Did Taylor make it onto your list of Top Artists? Explore your personalized 2024 Wrapped and learn more about this year’s campaign and experience on our 2024 Wrapped hub.
