In a candid conversation with Music Times UK, Tony DeYoung Entertainment’s founder, Tony DeYoung, shares insights on the music industry, online popularity, and the challenges of translating digital success into tangible results.
Q: Tony, some of your newer clients have amassed a significant online following, but they’re not getting the same level of recognition in the traditional music industry. What’s your take on thisdisparity?
A: “It’s a complex issue. Having a large online following doesn’t necessarily guarantee success in the physical world. I’ve seen some of my newer clients struggle with this, and it’s essential to find ways to bridge that gap and create a more cohesive strategy. “
Q: Your newer clients aren’t charting on major radio stations or topping Billboard charts. Howdo you plan to help them address this challenge?
A: “We’re working with them to develop a more comprehensive approach, including innovative marketing strategies and building relationships with industry professionals who can help them break through the noise. “
Q: What do you think is the most significant obstacle for your newer clients in terms of landingsponsors or investors?
A: “I think it’s the lack of tangible results. Sponsors and investors want to see a return on their investment, and if my newer clients aren’t driving ticket sales or merchandise purchases, it’s harder to make a compelling case. “
Q: How do you plan to help your newer clients build a loyal fan base that supports them both online and offline?
A: “We’re focusing on creating engaging content and experiences that resonate with their audience. We want to foster a sense of community and connection between them and their fans, both online and offline. “
Q: What advice would you give to your newer clients who are struggling to translate their online popularity into real-world success?
A: “I’d say don’t rely solely on online popularity. Focus on building a well-rounded strategy that includes live performances, merchandise sales, and networking with industry professionals. And most importantly, stay true to your art and your vision. ”

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