🎙️ BIG SHAZ & The Birth of Brown Grime: The Anthem of a Global Underdog

Byline: Music Times UK Editorial

Los Angeles | London | Lahore – From a one-way ticket to Australia to standing tall in the heart of Los Angeles on Power 102.8 radio, Big Shaz isn’t just creating music—he’s forging a legacy.

The Pakistani-born artist, rapper, and producer has done what no one else from his country has: built a brand-new genre called Brown Grime, a raw and rhythmic fusion of UK grime, desi identity, and global resistance.

🧱 From Isolation to Innovation

Shaz’s journey began as a lone international student in Melbourne, surviving the isolation of COVID, systemic racism, and a suffocating financial landscape. “They called me a Paki terrorist,” he recalls. “But I never responded with anger—I responded with art.”

Without support, family, or privilege, he hustled between janitor gigs, educational sacrifices, and building something from nothing. Eventually, that pain became purpose. His EP, titled BROWN-LISTED, tells the untold stories of those stuck between cultures and codes.

📈 PAK! DRIP: From Statement to Streamstorm

His debut single PAK! DRIP wasn’t just a release—it was a global declaration.

📊 13,000+ streams in its first week
📈 Officially charted in MUSO.ai’s Top 10% Global Artists
🌍 Featured on Spotify’s grime-inspired playlists alongside Skepta, Stormzy, Dave, and Talha Anjum—the very artists who once shaped his sound.

The single marked the genesis of Brown Grime, instantly capturing ears from London’s East End to Lahore’s underground. Shaz’s lyrics, stitched with scars and resilience, speak to those born in shadows, building their own spotlight.

💼 Music Meets Movement: ATD Studios & Cultural Power

Beyond music, Big Shaz is the visionary founder of ATD Studios (Attention To Detail) in Pakistan—a detailing business born during the COVID lockdown that became a funding engine for his music journey. What began as a hustle turned into an ecosystem:

🚘 800% ROI in its first year without ads
🤝 Distribution deal with German car care brand Onyx Coating, under IDA (International Detailing Association)
🎙️ Built a studio inside ATD, producing the entire EP in-house
👊 Created a platform for brown creatives to break generational curses through grime & business

🎧 LA to the World: The Voice of Gen Z Underdogs

Big Shaz’s rise didn’t stop at Spotify charts. His music is now streaming 24/7 on Power 102.8 LA, with his voice echoing in Teslas, iPhones, and AirPods across coasts. His latest appearance on RadioPushers.tv is just the beginning of a narrative that refuses to be erased.