TONY DEYOUNG: THE TRUTH ABOUT DIGITAL MARKETING CAMPAIGNS AND ENGAGEMENT

In an exclusive interview with Music Times UK, Tony DeYoung, the talented rapper, opens up about the reality of digital marketing campaigns and engagement in the music industry.

Music Times UK: Tony, you’ve been vocal about the importance of organic engagement and comments on social media platforms like YouTube, Instagram, and Facebook. Can you tell us more about why you think this is crucial for artists?

Tony DeYoung: Yeah, I think it’s essential for artists to have a tangible, engaging presence online. When I see artists with millions of streams on Spotify but zero engagement on their social media platforms, it raises red flags. Where are the comments? Where are the subscribers? Where are the haters commenting on their videos and posts? It’s like they don’t exist in a tangible, engaging way.

Music Times UK: That’s a valid point. How do you think artists can achieve this level of engagement and comments on their social media platforms?

Tony DeYoung: I think it’s about being authentic and genuine in your online presence. Don’t just post random updates and expect people to engage. Share your story, share your passion, and share your creativity. Respond to comments and messages, and actually interact with your audience. That’s how you build a loyal fan base.

Music Times UK: You’ve also mentioned that you wouldn’t have made it on shows like Dr. Phil and Oprah Winfrey’s OWN Network and Vlad TV and Yahoo and CBS and Hot 97 and HipHopsince1987.com featured and exclusives and Music Times UK features and exclusive interviews if you didn’t do your digital marketing campaigns differently. Can you elaborate on that?

Tony DeYoung: Yeah, I think a lot of artists are doing digital marketing campaigns all wrong. They’re focusing on fake streams and fake followers, but they’re not actually engaging with their audience. They’re not building a loyal fan base. And that’s not sustainable. I focused on building a real, engaged audience, and that’s what got me noticed by bigger platforms like Dr. Phil and Oprah Winfrey’s OWN Network and Vlad TV and Yahoo and CBS and Hot 97 and HipHopsince1987.com featured and exclusives and Music Times UK features and exclusive interviews.

Music Times UK: Finally, what message do you want to convey to your fellow artists and fans?

Tony DeYoung: I just want to say that it’s time to stop focusing on fake numbers and fake engagement. Let’s focus on building real, loyal fan bases. Let’s focus on creating music and content that actually resonates with people. And let’s focus on being authentic and genuine in our online presence. That’s the key to success in the music industry.

*Stay Connected*

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1. Instagram: [https://www.instagram.com/anthony_brian_deyoung/profilecard/?igsh=MWF2YXUybHp0eXN6]

2. YouTube: [https://youtube.com/@tonydeyoung8584?si=mq9ASrE7uEeRrcm_]

3. Facebook: [TonyDeYoungEntertainment.com

*Follow Tony DeYoung’s New Episode*

2. Oprah Winfrey Network Episode Link: [https://www.philo.com/player/show/U2hvdzo2MDg1NDg4OTk2NDg0Mzg5NTY?episode=RXBpc29kZTo2MDg1NDg4OTk2NDg5MTA2NjY]

(Air Date 11/26/24 at 8am EST)

3. Dr. Phil Clip 6.8 Million Views: [https://youtu.be/7MRp9yNHFo8?si=TfMlyEamKgeNUgj3]

4. Dr. Phil Clip 6.2 Million Views: [https://youtu.be/1AnDCLPy5tY?si=I0I0jUMVjqZCzwZq]

5. Tony DeYoung Entertainment live in Las Vegas On The Strip:

*Las Vegas Video 1*